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Making
the A-List – How To Achieve Author Acclaim
 The
Bill Salus Success Story
In
this day of busy Literary Agents and
Publisher’s that refuse to accept
unsolicited works from upstart authors, how
does a good writer get his or her foot in
the door? If you are a new or struggling
author having a hard time finding an open
door to advance your "Diamond in the
Rough" manuscript through, don’t
despair, this is a story that is sure to
bring you HOPE!
Resembling
these above remarks was a virtually unknown
writer who had faithfully poured six years
of his life into a book about Bible
prophecy. It was his first attempt at
writing; however through time his diligent
studies graduated from notes into chapters
and low and behold a BEST-SELLER made its
way to bookstore shelves.
The
author is Bill Salus, the book Isralestine:
The Ancient Blueprints of the Future Middle
East, and the success story reads as
follows: After knocking upon door following
shut door, Salus resigned himself to the
thought that self or subsidized publishing
was the only way left to go. Unfortunately
he realized that both of these options were
costly and lacked guarantees. Learning the
ropes the hard way Bill had become
frustrated by manipulative money hungry
literary agents. Thinking he had no way left
to turn, he submitted his book summary and
synopsis online through a manuscript
submission service and then the doors began
to open.
In
light of seemingly apocalyptic type events
rapidly developing on the world scene,
Anomalos Publishing found themselves in the
market for a cutting edge Bible prophecy
book. Visiting the same online submission
sight through the publisher’s portal they
found what they were looking for and in
short order they married up with Salus. In
the twinkling of an eye his book was on the
editor's desk being readied for typeset and
presales.
Together
Salus and his publisher embarked upon an
amazing journey to the top of the charts.
Tom Horn the founder of Anomalos Publishing
encouraged Bill to initiate a coordinated
pre-publication campaign consisting of
issuing freelance articles promoting the
book in close conjunction with media
interviews that could be set up by Anomalos
or otherwise easily obtained through some
basic author cold-calling, as it is referred
to in sales. In addition Horn suggested that
Salus create an Internet site, which Bill
discovered how to accomplish easily for free
through Google’s www.blogger.com
site. The goal was to generate traffic
through this concerted campaign and to drive
it to a desired web destination, whereby the
interested party could learn more about the
book and its author. You can visit Bill’s
professional freely established blogsite at www.prophecydepot.com
This
campaign set the success wheels spinning
into rapid motion. Bill’s first article, Psalm
83 or Ezekiel 38: Which is the Next Middle
East News Headline, was an instant
thought provoking hit and sprang up on over
a dozen websites instantaneously.
Immediately Salus and his book Isralestine
had unsolicited pages being established on
search engines like Google and Yahoo.
If
you search Bill Salus and Isralestine today
you will see dozens of pages pop up
depicting this and many of his subsequent
articles and miscellaneous book reviews.
Additionally, and probably most importantly,
are the numerous blog and / or websites of
others that show up on the standard Google
or Yahoo search that have incorporated
Bill’s works. These sites of
"others" drive many interested
parties to his site and essentially
translate into free advertising for him.
With
the marketing machine now moving in full
motion fueled by little to no expense, big
things began to happen. Unsolicited media
venues became available to Salus. First to
approach Salus was Dr. David Reagan of Lamb
and Lion  Ministries,
who requested permission to publish Bill’s
article in his monthly
"Lamplighter" magazine.
Additionally Reagan invited Bill to
interview on his "Christ in
Prophecy" television program, which has
a worldwide audience.
Then
through Horn’s connections with World Net
Daily (WND), which is the world’s largest
Internet news site with a Christian
worldview, Bill became an overnight success.
Joseph Farah the founder of WND read and
enjoyed the book and began to feature
the book and Bill’s articles on his site.
Hits on Salus’s blogsite multiplied
ten-fold overnight, and more unsolicited
television and radio interviews presented
themselves to the author as a result.
Furthermore
Anomalos put in motion a couple of basic
Amazon.com sales campaigns which not only
sold books but generated book reviews and
initiated more unsolicited media suitors for
Salus. A case in point is Andy Freeman, the
producer of Jewish
Voice Television hosted by Jonathan
Bernice, who was searching Amazon one day in
hunt for a cutting edge Mideast Bible
prophecy book. This was at the poignant time
of the Israeli  Defense
Forces incursion into the Gaza territory
called "Operation Cast Lead".
Since the central theme of Isralestine deals
with the Psalm 83 prophecy regarded with the
Arab-Israeli conflict, Freeman called Bill
and transported him into the Jewish Voice
studios promptly.
This
all may begin to sound much like another
Cinderella story, and of course that
certainly is not the case. Bill gives the
glory to God and realizes that he needed to
go faithfully and diligently through all
open doors. This required that he spent
countless hours preparing for all
opportunities, such as an offer to become
the host of the weekly Prophecy Update Radio
Program with KWBB
105.5, which is a Calvary Chapel
affiliated station. As its current host, he
now found himself in the big leagues dealing
with eschatology experts, like Dr. David
Hocking, Dr. Arnold Fruchtenbaum, Dr. David
Reagan, Terry James, and others.
His
Prophecy Update program is aired over the
worldwide web and is rapidly becoming
recognized as one of the premier programs
regarded with Bible prophecy. Now having
become not only a respected author but a
radio personality, new vistas of opportunity
opened up such as becoming invited to be an
A-Guest on the Frank
Pastore Radio Show, which is called the
Intersection of Faith and Reason and is
aired on KKLA 99.5 daily and is heard by
tens of thousands of listeners throughout
all of Los Angeles, Ventura, and Orange
Counties in California. This invitation
elevated Bill among the ranks of Joel
Rosenberg the author of numerous
best-selling prophecy books, former U.N.
Ambassador John Bolten, and Kurt Cameron the
well known actor, who are also A-Guests on
the Pastore program.
Salus
will humbly be the first to tell you that
passion, patience, and hard work is a virtue
when it comes to promoting your book and
general persona. He encourages new unknown
authors to recognize that success does not
come served to them on a silver platter. He
forewarns that many midnight candles will
likely be burned and pre-dawn cups of coffee
consumed as an upstart author prepares for
the day and week ahead. Now Bill writes,
interviews, hosts his radio program, and
lastly travels to conferences whereby he
either guest speaks, and / or interviews
guest speakers throughout America.
Most
recently he presented his book to Calvary
Chapel Distribution and they reviewed it and
loved it, calling it one of the best Bible
prophecy books to adorn their shelves in the
past ten years. They now feature his book on
their website and in their catalog that
extends out to over 800 affiliated
bookstores.
The
Salus success story has just begun for him
and due to space we can’t cover all the
intriguing stories and opportunities that
have blessed him along the way of his author
adventure, but we hope that his brief
biography will be a beacon of hope to all of
you new and / or struggling authors who feel
you have a gem of a manuscript that needs
further advancement.
If
you too find yourself seeking a successful
course of author action but don’t know
where to begin, please contact the kind
folks at Anomalos Publishing at www.AnomalosPublishing.com
and we can show you how to get published and
started upon the similar road to success.
EDITOR'S
NOTE (SEE SCREEN CAPTURE BELOW): When
typing in Bill Salus name at Google, the #1
search engine in the world, it becomes
apparent that over 320,000 people have done
the same after only 9 months of Bill's book
being released. Imagine that. A new, unknown
author having that many people seeking
information about them in less than a year
of their book's release!
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