The
Anomalos Partnership
If
you have sent a query letter or
manuscript to dozens of publishing
houses only to be turned down again
and again, you are not alone.
Current trends in publishing have
raised risks significantly. As a
result, nearly all traditional
publishers have scaled back or
eliminated altogether their
willingness to publish new authors.
The
reasons for this are simple
economics. Ever since mega-retailers
like Costco and WalMart began
carrying the A-list authors’ books
at big discounts, many local store
owners, where lesser known authors
are typically discovered, have found
they cannot compete with these
Titans. The result has led more and
more publishers to view investment
in promising but unknown writers as
too risky.
Anomalos
was designed as the antidote to this
problem: to provide a solid method
for great but unknown authors to be
published in a real publishing house
with industry distribution and a
solid marketing plan.
Where
Anomalos Publishing Comes In
At
Anomalos, we provide all of the
professional services of a
traditional publishing house, from
professional editing to cover design
and everything in between, plus
authentic distribution by STL
Distributors into the retail
trade and a marketing
plan second to no one.
To
accomplish this while at the same
time remaining financially viable,
we require authors to join us in the
initial print run of his or her book
and to purchase a pre-determined
number of copies for their private
uses. The author's copies are
discounted from retail and can be
resold by the author at profit
during the radio shows and other
Anomalos sponsored marketing
endeavors, not to mention to their
private circle of friends, churches,
personal ministry, websites and
constituency. Most authors have
enough sphere of influence to easily
resell at profit the minimum books
we require, even without our
marketing efforts. By purchasing a
select number of their books in this
way, a portion of the production
costs related to their book (the
very thing that keeps most
full-service publishing houses from
seriously considering new or
lesser-known authors to begin with)
is offset. Anomalos Publishing House
joins the author (the partnership)
by paying the remaining lions share
of investment in their book: the
copies printed for warehousing and
distribution, publicists fees,
print, audio and electronic
advertising, marketing, media kits,
media review copies, press releases
to the national news desk and more.
Trumps
POD, Self-Publishing, Subsidy
Publishers
Unlike
POD, Vanity or even typical
"subsidy" publishers,
Anomalos does not make money by
selling books back to the author.
Anomalos makes a profit if the
author's book sells in retail. This
is why we only publish books we
believe will sell well. It is also
why if an author doubts he or she
can sell a minimum 1,000 copies of
his or her book (which is extremely
conservative in the trade), it is
too high of a risk for us. We do
this because we actively seek books
and authors that have the potential
to become best sellers. Anomalos
authors often order as many as
10,000 to 20,000 copies of their
book for their own uses, but 1,000
is the minimum we require.
For
any author that is reasonably
confident his or her book will sell
at least 1,000 copies, Anomalos
Publishing is less expensive per
book than self-publishing or POD and
offers the favorable opportunity of
being published in a real,
full-service publishing house with
global marketing and distribution.
Let me repeat. If you have faith
that your book will sell at least
1,000 copies, Anomalos Publishing
will cost you LESS money than POD or
Self-Publishing and will provide
aggressive global marketing and
distribution.
The Anomalos Publishing advantage is
clear. You wind up published by a
legitimate publisher with an aggressive
marketing plan tailored around
you and your book and distribution
into the retail CBA (Christian) and
ABA (secular) marketplace. You earn
royalties on retail sales along the
way, and we promote you and your
book as outlined in our Publicity
Program. We put this in writing, in
the contract. The goal is to make
your book a top seller and you a
known author. Meanwhile, both the
publisher and author benefit from
royalties.
How
To Compute The Author's Discount
While
purchasing 1000 copies of your book
at discount is the minimum author
requirement, note that the more
books an author orders at the time
of the initial print run, the higher
the discount per book and,
therefore, profit to the author. For
authors who have the constituency to
distribute books to a direct or
regular, sizable audience, we highly
recommend larger quantities in order
to increase the author’s profit
per book. Below is the current
discount schedule for books of
approximately 200-500 pages with no
inside color.
1,000-1,999
copies . . . 30% discount off retail
2,000-2,999 copies . . . 40%
discount off retail
3,000-3,999 copies . . . 50%
discount off retail
4,000-4,999 copies . . . 55%
discount off retail
5,000-7,500 copies . . . 60%
discount off retail
7,501-9,999 copies . . . 67%
discount off retail
10,000+ copies . . . 75% off retail
Why a
descending scale on price? Printers
charge for setup and take down time.
A small order has to carry the same
setup fees as a large order. The
longer the press runs, a wider
number of books absorb the initial
setup expenses, and the cost per
book goes down. As an example, if
your book is a 250-page trade
paperback that retails for $12.95
and you order 1,000 copies, your
cost would be 30% off $12.95. If you
ordered 10,000 copies, your discount
would be 75% off each book from the
retail price. Your profit goes up
quickly with a higher initial
purchase.
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